"For us, it’s never just a carpet. From our earliest days we’ve set about making carpets, rugs and runners that get as much attention and adulation as any other interiors feature. Made from the finest wool, sisal, coir, seagrass, jute and faux materials from around the world. Our collaborations with leading interior designers allow us to push the boundaries in flooring design."
- Alternative Flooring
Specialists in both carpets and rugs, Alternative have 25 years experience in this very competitive marketplace. They have over that time built an multi-award-winning interiors brand using colour, pattern and texture to surprise, excite and delight everyone from stylish home improvers to visionary interior designers
Their manufacturing is design-led, sticklers for quality in production and always testing out new techniques to surprise and delight people through colour, pattern and texture. Each made to measure, or bespoke, rug or runner is cut by hand. The edging of the rug or runner is then expertly sewn onto the rug to produce a crafted finished product.
Sustainability is also key. Being totally transparent about what’s in their products and using ethically-sourced natural fibres wherever possible. Where hard-wearing synthetic fabrics are the only practical option, the timeless designs and production quality can be trusted to last, cutting the resource cost of wasteful replacements.
https://www.alternativeflooring.com/